Luna Teams Up With Nonprofit Amazon Watch To Help Support Indigenous Populations

While COVID-19 continues to affect millions worldwide, indigenous populations living among the Amazon have been hit especially hard. Isolated from larger cities and medical care, these communities are suffering and dying at alarming rates. In fact, as of May 27th, there were 133,971 confirmed cases of COVID-19 and 7,000 deaths reported across the Amazon region. This vast treasure of natural land encompasses much of South America, including Bolivia, Brazil, Colombia, Ecuador, Peru and Venezuela. In Brazil alone, Amazon Watch recorded 1,471 cases of COVID-19 among indigenous populations and 149 deaths. 


Now, more than ever, these people need our help.


Luna has strong ties to the Amazon region, specifically Peru. Peru is our home, and it’s where we’ve built up authentic relationships with suppliers, farmers and artisans over the last five years. The suffering of Amazonian communities is deeply personal to us. That’s why, to help provide relief, Luna will be donating a percentage of our profits to Amazon Watch throughout the month of June. 


Founded in 1996, Amazon Watch first launched to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. As the global pandemic threatens countless indigenous lives, the nonprofit is working tirelessly to mobilize global action through a variety of urgent initiatives, including live benefit events and emergency funding.


We’re proud to align ourselves with AW’s worthy goals, and we believe that this time of crisis is the best opportunity to give back. Just as Luna’s mission of empowering South American artisans sits at the heart of what we aim to do, we hope that this small collaboration might help spark larger, positive change. 


Each of us can take action. Through your purchases this month, you’re furthering hope and providing support for many in need. We’d like to thank each and every one of you for being a part of our Luna family - without you, we couldn’t do what we do. 


Muchas gracias a todos!


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Click here to learn more about the important work Amazon Watch is doing to combat COVID-19 and service growing indigenous needs.



(Illustration by Amapolay)

June 01, 2020 — Luna Sundara